A logo and identity has been designed and developed for the Spotlight Youth Centre in Tower Hamlets, London. The new youth centre is being set up by Poplar HARCA, who are working with young people in the area to develop the new building and associated activities.
Young people from the area have been closely involved throughout the design process – one of the key briefs from the young people was that the new identity needed to be different to the existing ‘youth’ style logo designs around – one that appealed to young people and could stand out from the rest.
Inspiration for the logo was taken from a spotlight lens, where circular patterns intersect to create shifting patterns. This was combined with a variety of colours to give the illusion of shifting colours and to create an interesting visual effect.
This new identity is currently being worked into the design of the new building, with metal and glass used to form intersecting circles and shapes.
Find out more at the Spotlight Youth Centre Facebook page here.